McDonald's ran what seemed to me to be a pretty daring ad during the Oscar telecast tonight. It follows a pair of Chinese girls, the best of friends, from their youth in an idealized village, to graduation from a university (complete with a shot of diplomas featuring the visage of Chairman Mao!), to life in the big city. The jingle is something like, "Sharing was always so easy," until, that is, McDonald's french fries entered the picture.
I'm not even casually acquainted with the evolution of Chinese Communist doctrine, but the symbolism of the ad—a tempting product of the capitalist machine undermines cultural acceptance of communal property—is delightful, even if unintentional.
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1 comment:
It doesn't sound unintentional to me. ...at least I hope whoever wrote the thing had an ounce of knowledge.
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